The borough has had mixed success with public art and involving
artists in development and regeneration schemes. The idea of the
Public Art Strategy is to improve this situation, to ensure that
the council and its partners work closer together in procuring
public art and to ensure more and better public art is produced,
taking into account the latest best practice. The layout and
content of the strategy has been developed in accordance with best
practice as outlined by IXIA, the public art think tank of the Arts
Council of England.
The Public Art Strategy sets out good practice principles for
the council, agencies, developers and artists, in particular
aligning the influence that artists can have on the built
environment with all the stages and functions of the planning
application process. So developers will know when they need to
engage artists and at what stage of the process, and planners will
know what to look for in planning applications.
As well as giving general guidance in respect of incorporating
public art into new developments, the Public Art Strategy also has
a list of opportunities for bringing forward public art, and who
will be responsible for delivering the opportunity.